The UAE and Saudi Arabia lead in social media use, dominated by platforms such as Instagram, TikTok and YouTube. In addition, new social media players like Meta’s Threads and the rebranding of Twitter as “X” offer new opportunities for influencer collaborations. However, legislative changes, such as influencer licensing in Oman and regulations in Saudi Arabia restricting children from appearing in branded content, are shaping this space.
In the future, the role of AI in influencer marketing will increase, making campaigns more personalized and effective. Consumers now expect more authenticity from brands, so brands that can create intimate connections will stand out. Influencer marketing is not just a trend, it is becoming the future of brand engagement in the MENA region. Is your brand ready for this change?
