In recent years, Saudi Arabia and the United Arab Emirates (UAE) have seen remarkable growth in influencer marketing. These two countries have become the pioneers of digital marketing with their young populations, high smartphone penetration and social media usage rates.
When we look at the data between 2020-2024, we observe a steady increase in influencer marketing spending in both countries.
These figures show that both countries are continuously increasing their investments in influencer marketing. We see the UAE showing slightly higher growth rates, but Saudi Arabia is rapidly catching up.
Factors behind this growth include government policies supporting the digital economy, brands shifting from traditional advertising to digital platforms, and consumers’ growing trust in influencers.
This growth trend is expected to continue in the coming years. Factors such as the increasing importance of local influencers, the popularization of video content and the integration of e-commerce and influencer marketing will contribute to the further expansion of the sector.
