The influencer marketing industry has grown into a massive $21.1 billion global market in 2023. In the Middle East, spending in this area reached $1.3 billion, demonstrating the importance brands in the region attach to influencer strategies. In the United Arab Emirates, $48.18 million was spent on influencer advertising, a year-on-year increase of 20.1%. In Saudi Arabia, this figure increased by 23.6% to $64.44 million.
In the Gulf region, brands are now shifting from TV, press and outdoor advertising to influencer marketing. Through strategies such as content promotion, event promotions, product and retail launches, influencers increase trust in brands and build a strong connection with online consumers.
This growing influence of influencer marketing enables brands to communicate with their target audiences in a more authentic and effective way. We expect to see even greater developments in this area in the future!