In the MENA region, influencers are becoming an important force not only for brands but also for social change. A new report from Weber Shandwick MENAT shows that 63% of influencers have shared more content about topics they care about in the last year. Artificial intelligence is also a hot topic, with most influencers taking a neutral or positive approach to the use of AI. While the UAE stands out in tourism and technology, Saudi Arabia is fast becoming the region’s most exciting hub. These trends show that influencer marketing is not only a marketing tool, but also a platform with the potential to create social impact.